Own It

presented to

Why Venue Ownership is the Strategic Choice for In-Building Wireless Infrastructure

Download

PowerPoint Presentation

Today’s venues are no longer judged solely by their seating, scoreboards, or concessions—they’re judged by connectivity. Whether it’s fans posting in real time, staff operating point-of-sale systems, or media streaming live, a venue’s wireless performance impacts experience, reputation, and revenue.

As demand for bandwidth and speed grows with the rise of 5G, Wi-Fi 6/7, Private Networks, and emerging technologies like mmWave and C-Band, the question isn’t whether to invest in wireless infrastructure—it’s how to structure that investment.

Venue owners face three primary models: Carrier-Led, Third-Party Operator (3PO), and Venue-Owned. Only one of them offers control, transparency, and long-term profitability.

What AFL Wireless Services Delivers

As the only team in the industry advocating for venue ownership, we’ve built our business around your success:

Carrier-funded buildouts with zero venue CAPEX
Transparent, open-book budgeting and revenue modeling
Full lifecycle of in-building wireless services: design, install, negotiate, operate, monitor, upgrade
Proven experience across sports, entertainment, and mixed-use developments
Integrated expertise from three leading providers — DGP, OTS, and BEAM

Three Models.
One Smart Choice.

Comparison of DAS Deployment Models
Category	Venue-Owned	Third-Party Operator	Carrier-Led
Control	Full venue control over design, upgrades, and experience.	3PO controls; upgrades only happen if profitable.	Carrier controls and prioritizes its own needs.
Funding	100% carrier-funded; no cost to venue.	3PO funds and recoups from carriers.	Carrier funds and profits from others.
Revenue	Venue keeps one-time and monthly payments from all carriers.	Venue receives minimal rent; 3PO keeps most revenue.	Same as 3PO; carrier captures most profits.
Sponsorships	Venue retains rights to sell DAS sponsorships.	Not allowed.	Not allowed.
Transparency	Full visibility into deals, performance, and system health.	No insight into 3PO operations.	No insight into carrier operations.
Taxes	Venue can depreciate the DAS, even if externally funded.	3PO owns and depreciates the asset.	Carrier owns and depreciates the asset.

Control

Keep

Enable

Achieve

Upgrade

Increase

The Venue-Owned Advantage

DGP — now part of AFL Wireless Services—has pioneered the venue-owned model at some of the most iconic venues in North America. Together with OTS and BEAM Wireless, all owned by global telecom manufacturing giant, AFL, we provide the most comprehensive, turnkey solution in the market, managing every phase from design and build to carrier negotiations, system monitoring, and upgrades.

This model isn't just about better connectivity—it’s about better business. Here’s why:

1. Control the Guest Experience

You know your fans best. Venue ownership means you decide where coverage is needed, when to upgrade, and how to integrate technology into every guest interaction—from concourse to suite, parking lot to plaza.

2. Keep the Revenue You Create

Wireless carriers are making millions off connectivity inside your venue. With a venue-owned system, you receive not just a one-time payment but recurring monthly revenue from every carrier using your infrastructure. We’ve helped venues generate tens of millions through smart carrier negotiations and multi-year licensing agreements.

3. Enable Sponsorships and New Revenue Streams

Third-party and carrier-led models block sponsorship opportunities. Venue ownership opens the door to sell naming rights, branded zones, and integrated marketing campaigns tied to your connectivity assets.

4. Achieve True Neutrality

Carrier-led and 3PO systems often favor one provider. This leads to poor performance for others and creates a subpar experience. A venue-owned system ensures equal performance for all users and maximizes carrier participation—and payments.

5. Upgrade on Your Terms

Need to support new bands or prepare for a major event? You don’t need to wait on a carrier’s budget cycle or a 3PO’s ROI model. You choose the timeline. You lead the innovation.

6. Increase Asset Value and Tax Efficiency

A venue-owned system is a depreciable asset—offering significant tax advantages. It’s also a saleable asset, providing flexibility to liquidate or restructure down the road.

Iconic Venues and Projects

AFL Wireless Services is trusted by some of the most iconic venues in North America, including:

Stadiums & Arenas:

SoFi Stadium
Levi’s Stadium
Allegiant Stadium
Wrigley Field
Globe Life Field
Bank of America Stadium

5 Questions That Could Change Everything

Many venue owners and operators are sitting on untapped revenue and missing out on opportunities to upgrade connectivity without even realizing it. That’s why AFL Wireless Services offers a complimentary, no-obligation one-day evaluation from our expert Tiger Team.

We’ll review your current wireless infrastructure, carrier agreements, asset ownership, and revenue potential—and come back with actionable insights and a smarter path forward.

1. Do you know exactly how much revenue your current wireless infrastructure is generating—for you and for the carriers?

(If you don’t, there may be significant value left on the table.)

2. Are you locked into deals where someone else controls your upgrade schedule, coverage areas, or technology roadmap?

(Carrier-led or third-party models often restrict flexibility.)

3. Have you considered how your current system impacts sponsorship opportunities or naming rights value?

(Carrier or 3PO ownership may be blocking premium partnerships.)

4. Are all carriers participating equally in your system—and are they paying fair market rates to do so?

(Unequal performance and participation can hurt both guest experience and recurring revenue.)

5. Would you benefit from expert, unbiased advice on how to improve coverage, control, and profitability—without any upfront costs?

(That’s exactly what our Tiger Team delivers in just one day.)

Let’s Connect: Schedule Your Complimentary Evaluation

There’s no risk, no catch, and no obligation. Just a smarter way to assess where you are—and where you could be—with AFL Wireless Services as your strategic partner.

Email us at:

Lisa.Hamedian@aflglobal.com Jen.Chatman@ aflglobal.com

Call us at:

TEL: (972) 931-0360
CELL: (214) 493-2666

presented to

The Rationale (and Revenue) Behind
a Venue-Owned DAS Network

Why Venue Ownership is the Strategic Choice for In-Building Wireless Infrastructure

Download

What AFL Wireless Services Delivers

Three Models.
One Smart Choice.

Control

Keep

Enable

Achieve

Upgrade

Increase

The Venue-Owned Advantage

This model isn't just about better connectivity—it’s about better business. Here’s why:

1. Control the Guest Experience

2. Keep the Revenue You Create

3. Enable Sponsorships and New Revenue Streams

4. Achieve True Neutrality

5. Upgrade on Your Terms

6. Increase Asset Value and Tax Efficiency

5 Questions That Could Change Everything

Many venue owners and operators are sitting on untapped revenue and missing out on opportunities to upgrade connectivity without even realizing it. That’s why AFL Wireless Services offers a complimentary, no-obligation one-day evaluation from our expert Tiger Team.

We’ll review your current wireless infrastructure, carrier agreements, asset ownership, and revenue potential—and come back with actionable insights and a smarter path forward.

1. Do you know exactly how much revenue your current wireless infrastructure is generating—for you and for the carriers?

2. Are you locked into deals where someone else controls your upgrade schedule, coverage areas, or technology roadmap?

3. Have you considered how your current system impacts sponsorship opportunities or naming rights value?

4. Are all carriers participating equally in your system—and are they paying fair market rates to do so?

5. Would you benefit from expert, unbiased advice on how to improve coverage, control, and profitability—without any upfront costs?

Let’s Connect: Schedule Your Complimentary Evaluation

Email us at:

Call us at:

Visit us at:

presented to

The Rationale (and Revenue) Behind a Venue-Owned DAS Network

Why Venue Ownership is the Strategic Choice for In-Building Wireless Infrastructure

Download

What AFL Wireless Services Delivers

Three Models. One Smart Choice.

Control

Keep

Enable

Achieve

Upgrade

Increase

The Venue-Owned Advantage

This model isn't just about better connectivity—it’s about better business. Here’s why:

1. Control the Guest Experience

2. Keep the Revenue You Create

3. Enable Sponsorships and New Revenue Streams

4. Achieve True Neutrality

5. Upgrade on Your Terms

6. Increase Asset Value and Tax Efficiency

5 Questions That Could Change Everything

Many venue owners and operators are sitting on untapped revenue and missing out on opportunities to upgrade connectivity without even realizing it. That’s why AFL Wireless Services offers a complimentary, no-obligation one-day evaluation from our expert Tiger Team.

We’ll review your current wireless infrastructure, carrier agreements, asset ownership, and revenue potential—and come back with actionable insights and a smarter path forward.

1. Do you know exactly how much revenue your current wireless infrastructure is generating—for you and for the carriers?

2. Are you locked into deals where someone else controls your upgrade schedule, coverage areas, or technology roadmap?

3. Have you considered how your current system impacts sponsorship opportunities or naming rights value?

4. Are all carriers participating equally in your system—and are they paying fair market rates to do so?

5. Would you benefit from expert, unbiased advice on how to improve coverage, control, and profitability—without any upfront costs?

Let’s Connect: Schedule Your Complimentary Evaluation

Email us at:

Call us at:

Visit us at:

The Rationale (and Revenue) Behind
a Venue-Owned DAS Network

Three Models.
One Smart Choice.